The right attribution model depends on your business goals, marketing channels, and customer journey complexity. From First-Touch to Last-Touch, Linear, Time-Decay, U or W-Shaped, or the new Data-Driven Attribution, Justin has the experience to help you determine the best model.

Yes, lead scoring is extremely important, especially for B2B marketing and businesses using marketing automation platforms like Marketo or Salesforce. Lead scoring helps prioritize leads, improves sales efficiency, and ensures that marketing efforts are focused on high-quality prospects.  Let Justin help you find the right mix to turn MQLs into SALs, filling your pipeline and closing more deals!

Yes, setting up double opt-in messaging is an excellent way to ensure compliance with data privacy regulations such as GDPR, CAN-SPAM, and CASL. It involves getting explicit consent from subscribers by confirming their email address through a follow-up confirmation email before they are added to your mailing list. This process protects against unwanted or spammy subscriptions and provides proof of consent if needed. Let Justin ensure you stay on the right side of compliance...contact him today!